Tracking Your Company Facebook Page (Wall Street Journal)

In my previous posts on community building on Facebook, I mapped out a way to create a Facebook strategy and promote your company’s Facebook Page. Monitoring it continuously and making sure it occupies the right position in the consumer’s mind, though, will require you to use the right analytics. Your business objectives for launching a community on Facebook will define the metrics you use to measure and optimize the success of your community.

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Tracking Your Company Facebook Page (Wall Street Journal)