
We have seen that the new wave of e-commerce firms are increasingly focusing on consumer niches like Food Delivery, Beauty products, Eyewear, Watches etc. This niches seem to be the gaps that have been left by the big e-commerce companies like Flipkart and Infibeam etc. When researching a product, a consumer (at least me) would probably prefer a place/service which specialises in a particular category of products
[via WATBlog.com - Web, Advertising and Technology Blog in India » Startups]
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