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[Editorial Note: Mobile users aren’t Loyal to Apps and while there is no formula to build a winning app, here is an interesting perspective (by guest author Pooja Gupta ) on what makes an interesting app.] I recently wrote how business models based on mobile app creation have gained momentum but can be unsafe or at least risky for sure ( Read it here ). The article also discussed that a way to insure against this risk is to develop a winning app which becomes almost indispensable to users