music

You cannot beat piracy and I have earlier argued that piracy actually benefits certain industries, especially in enabling discovery [tell me honestly if the Pink floyd song you listened for the first time in your college hostel was a pirated one or you really bought the song?]. The online music industry has been through many changes in the past (in terms of delivery/format), but one thing that has come out clearly is that there needs to be innovation in pricing and one needs to get out of clutches of blood sucking recording companies. Last year, Indian Ocean poked at Recording companies and decided to give away their latest album, 16/330 Khajoor Road for free .